The Buzz hits double digits. The 10th edition features a look at one person's passion for a new work out lead to social media and some thoughts on how you can be a part of the next viral campaign.
Working Out The Web
Dan Lapic is not your typical trainer. Lapic has a full time job with a local hospital, writes music in his spare time, trains the Freedom High School Wrestling Team, and wanted to share his passion for a home gym with the world.
About two months ago, he brought his vision to the web with USA Jungle Gym. On the site, he not only gives information on websites that you can do at home and inexpensive options for building your own home gym, but he also practices what he preaches by demonstrating exercises and regimens on video.
Lapic also has a channel on YouTube with video editions of work out routines. Lapic reports that he has been contacted by exercisers from outside of this area for advice, including those training for a triathlon. He is always happy to share advice and can be contacted on his site.
Catch a Viral
Content is king on the web. Egaging content can explode and spread fast. However, you don't necessarily need to create your own content to hitch a ride on the viral express. Amazon recently announced it is releasing a service for video advertising. YouTube is now selling placements and pre-roll as well.
For smaller content producers, who have been holding their own against their larger colleagues, there is a service at Sponsor Bids for product placement opportunties. Content creators post their projects and potential advertisers can review and evaluate opportunities. There are often some great bargains for marketers on the ste and in exchange smaller content producers can off set their costs.
Viral is one of the least expensive with high effectiveness for branding. Take a look and catch a viral. Don't forget to let us know so we can feature you in this space.
Don't forget UniversalWit's Seeker Game is going on now at UniversalWit.com. Weekly drawings for $50 gas cards began on July 4th.
In the next issue:
Adventure on a Subway
A Lively Addition to the Edition
The Pittsburgh Social Media Marketing Buzz is a publication of UniversalWit. More information on UniversalWit is available at www.universalwit.com. Submit your new media news to blog@universalwit.com
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