Hi and welcome to issue #2 of Pittsburgh’s Social Media Marketing Buzz. In this issue we look at rue21’s new rueVolution campaign and share some statistics on teen new media usage from the Pew.
Join the rueVolution
rue21 is using social media as well as their own site to encourage teens to share how they make a difference in their communities. We might think as teens as video game junkies or glued to their social networks (And the next topic might back that up), but teens are often the most energetic and dedicated volunteers to a cause or organization.
rueVolution is giving them a platform to show how they make a difference by encouraging them to submit videos, photos, poems, artwork, or anything else that they consider noteworthy. rue plans to display their work on their site as well as on YouTube. You can see the rueVolution video here.
New Media & Teens
Today’s teenagers have an explosion of technology at their fingertips, so it should be no surprise that they spend a lot of their time online. In fact according to a study conducted by the Pew Internet and American Life Project and reported by eMarketer , more than nine out of ten US teens surveyed said they used the Internet or email.
Additional statistics reported from the survey:
· 71% had a mobile phone
· 59% had a notebook or desktop PC
· 58% had a social network profile
· 27% had a blog
In the next issue:
Smooches from Aerie
A Look Ahead to the New Media Conference
The Pittsburgh Social Media Marketing Buzz is a publication of UniversalWit. More information on UniversalWit is available at www.universalwit.com. Submit your new media news to blog@universalwit.com.
