Hi and welcome to issue #5 of Pittsburgh’s Social Media Marketing Buzz. In this issue, we take a look at the Pens and their marvelous season on and off the ice as well as a local company that is driving podcasting.
Going For the Cup on Facebook
The city came to a collective sigh as the Pens season ended just a little short of the Stanley Cup. At a time like this, it is a good opportunity to take stock on the past season. When we look back, it was a tremendous step forward on the ice, for the franchise, and even in marketing for the Pens.
What a turnaround can be seen in the Pens. A new arena is being built and a strong image is being built alongside it. I would argue that the team’s brand is stronger today than even in the glory years of Mario. A big part of that are the new media and technology tools now at the disposal of the Pens’ marketing team.
You can see this on display if you go to the game. How cool is the new projection technology used pregame that displays videos right on the ice surface. IT does not stop there though. The Pens made a run for the cup on Facebook as well.
The Pens page on Facebook has over 15,000 fans already and it launched approximately mid-season this year. It is not a passive arena either. The fans actively utilize the wall to post and carry on discussions about their favorite hockey topics. There is also a gallery where fans post pictures from the games. It is truly an interactive social media site that has brought together the Pens community and given them a forum to engage.
I look for big things to continue on and off the ice for the Pittsburgh Penguins. Congratulations to all.
Live & Direct to Your IPod
In the Wexford suburb of Pittsburgh sits a company with a funny name and some real technology that is impacting podcasting. The company is TalkShoe and the technology is a service that allows listeners to connect and participate to live community calls.
The technology allows podcasters to broadcast their show live and take calls just like a terrestrial radio program. TalkShoe also has created widgets to aid in distribution of podcasts across other social networks like ITunes, Facebook, blogs, and more.
As a listener, you can join in and participate in the calls and broadcasts going on at anytime. For a full list of programs and schedules visit TalkShoe.com.
Don’t Forget UniversalWit’s Seeker Game is going on now at UniversalWit.com
In the next issue:
Making New Memories & Sharing Them
Igniting Teens – a Follow Up to a rueVolution
The Pittsburgh Social Media Marketing Buzz is a publication of UniversalWit. More information on UniversalWit is available at www.universalwit.com. Submit your new media news to blog@universalwit.com.
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