Pittsburgh Social Media Marketing Buzz #3

Pittsburgh Social Media Marketing Buzz by UniversalWit Blog Issue #3

Hi and welcome to issue #3 of Pittsburgh’s Social Media Marketing Buzz. In this issue we look at American Eagle’s Aerie brand on Facebook, a look ahead to the New Media Conference in Las Vegas, and The Seeker online game from UniversalWit.

Smooches from Aerie

It is not by coincidence that 2 of our first 3 episodes involve the large Pittsburgh retail companies. Both rue21 and American Eagle Outfitters are on the forefront of social media marketing in Pittsburgh.

AE has set the bar high for other companies. They found success with YouTube with their webisode – ‘It’s a Mall World’. In fact, the episodes even made their way to MTV. Recently, AE turned their efforts to Facebook, especially with the Aerie brand.

Facebook got the jump on bigger competitor My Space by offering businesses free pages on the site. Pages are slightly different than profiles and it does take some work to develop an audience. Aerie took the page concept one step further by creating a Facebook widget. If you have played with Facebook, then you know how much fun and addicting these can be (I really like throwing sheep for some reason). Aerie gives you the chance to trade smooches with other Facebook fanatics in their kissing booth. The Aerie Kissing Booth is a great example of using social media to build your brand through fun and engagement.

The New Media Expo

This year’s New Media Expo will be held in Las Vegas on August 14-16th. The Expo brings together some of the leading minds in New Media as well as exhibits on the latest technology. Sponsors include Ambrosia Software, Sony, and many other names.

I am making plans to attend and will file reports on the Buzz during and after the conference.

UniversalWit Presents a New Online Game

On Friday, May 30th, UniversalWit launched The Seeker and the Hidden Skulls seek and unscramble game. It is free to play and no registration is required either. Simply find the 13 skulls hidden throughout the UniversalWit sites and collect the letters they contain. Unscramble the letters to make a word and send that word to games@universalwit.com.
Correct entries will be entered into a weekly drawing starting July 4th, 2008 for a $50.00 gas card. Game ends August 31, 2008. Good luck and have fun. More information is available at UniversalWit.

In the next issue:

A Direct Line to a Politician
Pittsburgh Podcamp

The Pittsburgh Social Media Marketing Buzz is a publication of UniversalWit. More information on UniversalWit is available at www.universalwit.com. Submit your new media news to blog@universalwit.com.